Real Estate Kiruv?

"I have this feeling that Tel Aviv is the kind of Los Angeles of the '70s. Everybody's looking for spirituality here," said Zerbib. "They say as a joke that Tel Aviv is the most religious town in Israel because [most of the people there] are searching, which is true actually. In Jerusalem people are closed in their books. [They categorize] 'You are like this, you are like that. That's it,'" said Zerbib.

Jpost